Evaluating and Marketing Electronic Reference Collection: a User Centered Approach

ER&L Conference Committee November 8th, 2009

The College of New Jersey Library (TCNJ) has been acquiring an increasing number of e-reference resources to meet students’ needs. However, the use of electronic reference does not appear to have kept pace with our expectations. Therefore it has become essential to develop a systematic plan to evaluate electronic reference sources in a library context from several perspectives: the characteristics of the electronic references, system functionality, suitability for inclusion in the library collection, inter-operability, users learning needs and faculty teaching patterns. This paper proposes a suite of methods for evaluating and marketing electronic reference resources and must-have functionalities in an online environment for publishers.

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