Marketing/Promoting effective use of e-resources
Bonnie Tijerina October 22nd, 2008
Proposed Abstract:
A marketing-oriented library develops products and services based on its customers’ needs, wants, and levels of satisfaction. Development of a realistic and flexible marketing strategy, a comprehensive plan of action designed to meet the needs of an organization operating in a particular environment, is essential. This preconference session is designed to help library staffs understand how to promote the responsible use of e-resources available, utilizing various advanced technologies and techniques, and taking advantage of all opportunities to “cross-sell.” Embedding an element of information literacy in every training program (i.e., how what you learn by using one tool or e-resources for one subject can be applied to others) will benefit users throughout their lives and ease the burden on staff.
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